“Coming Soon” Billboard
Almost nothing influences the quality of our lives more than the design of our cities. The Front was approached by a real estate owner to help design and build a temporary construction wall on the 300 block of South Warren Street while the parking garage and storefronts were renovated.
The site stretched almost the entire city block, full of broken glass, boarded up windows and garbage under a dark overhang. The final installation is over one hundred feet long. Painted with a bright green background, a passerby on the
other side of the street will read “COMING SOON” in big bold letters and see a series of hypothetical storefronts. They include the many things Downtown Syracuse is missing, a book store, an ice cream parlor, a music store, and others. Walking next to the installation the viewer will have a different experience, seeing a gradient of black dots that make up the images.
The design was intended to be fun and playful while also providing a sense of hope for the future of the city and inspiring others to imagine what could be in Syracuse.
"Coming Soon" Billboard | August 2010
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